Ways to incorporate social media strategy into your website
A solid social media strategy is a great way to grow your audience, stay in touch with your audience members and create meaningful relationships.
However, it’s important to remember that a successful social media strategy respects the parameters of social media.
People engage in social media to stay in touch with friends and family, find like-minded individuals, and learn about topics they are interested in. It’s a place for interaction but not excessive promotion.
Amanda MacArthur wrote a great article earlier in the week about using Facebook for businesses.
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She mentioned in it the bad reasons for starting a Facebook page as a business, which mainly involved selling more products. Social media strategy, again, should be about engagement and interaction. Selling products can be done at other times in other ways.
An article I read recently on Social Times discussed ways of optimizing your website for social media. It was an interesting piece with valuable information.
One of my favorite tips from the article involves creating a website that encourages your audience members to interact with one another. All of us involve in content production and publishing should keep this in mind. If we really want to be members of a community and show our love and devotion to specific topics, allowing others to share their thoughts and experiences is important.
Read the rest of Social Times’ article to get detailed information on tips for a strong social media strategy.
